Ida Benedetto is an experience designer and strategist who provokes new insight through adventure and play. Major projects include the Night Heron Speakeasy and Starbuck’s National Anti-Bias Conversation. She has researched the design of transformative social experiences by comparing sex parties, funerals, and wilderness trips. Her work has been featured in Businessweek, The New York Times, Fast Company, NPR, and The New Yorker. She is a Senior Experience Designer at SYPartners in New York City.